Ed Expo 2013

If you follow me on Facebook, you know that I just spent the last week in Atlanta at the 2013 Ed Expo.

The Ed Expo is a gathering of businesses that sell products to school supply stores.  As you walk down the aisles, you will see book publishers, art suppliers, game companies, classroom decor companies, pencil suppliers, and so much more.   The Expo is swarming with school supply owners who are making their way through the aisles to see all of the up and coming new products.

The Creative Teaching Press team had two sections at the Expo.  One section of their booth displayed all of their new products and on the other side of the aisle, was my section.  I was asked to recreate a mini classroom to show off our new BW Collection, as well as show the store owners how to fancy up their cash register area and store windows.

  When I arrived in Atlanta, we hit the ground running.  We actually had very little time to put everything up.  Since I wasn’t familiar with the space, I couldn’t do anything ahead of time.  I had a huge challenge to pull everything together in a matter of hours!  In addition to my side, our sales and marketing team created a huge area where their customers could see all of the new CTP products.

Here is a section of the new Robots collection…

photo(16)

The fabulous Cindy Rose (CTP sales), created this cute flower display…

photo(14)

photo(15)

They also created displays with all of their new products from each of their Designer Decor Collections…

photo(31)

BW Collection…

photo(21)

Dots on Chocolate…

photo(30)

Dots on Turquoise…

photo(22)

Poppin’ Patterns…

All of these new products makes me feel like a kid in a candy store!  Which one is your favorite?

On the other side of the aisle, was my section.  I had the challenge of creating bulletin boards and a store window out of nothing.  I realized that when I got there, I didn’t bring anything to do this.  UGH!!!  Talk about being stressed out!  I rummaged through some trash and found some cardboard pieces to use.  I still can’t believed I pulled it off.

photo(26)

So many of you asked about these adorable stools.  They were bought a while back and are actually a taupe color.  I LOVE how the stools give the entire area a pop of color!

photo(20)

This was our 4ft display area.  It was decorated with the Dots on Turquoise Collection.  I am in love with the new 10 inch pennant banner!

photo(13)

Here is a close up of all of the new, pretty products!  CTP has added coordinated note cards, thank you cards, pens, paper, and desk sets!

photo(18)

Don’t you LOVE the new 10 inch pennant banner?  This is my mock store window.  I think it turned out really cute!

photo(27)

This was our mock cash register display.  Can you see the new desk sets at the bottom?

The other side of the booth was dedicated to a mock classroom area.

Here are some close-ups of the BW side…

photo(19)

photo(17)

photo(28)

photo(29)

photo(24)

photo(25)

photo(9)

After all of the hard work, it was quite the honor when Creative Teaching Press was given the Outstanding Exhibit Award!

photo(12)

It made all of our planning, staging, assembling and STRESS worth it!

After the booth was finished, we were able to relax a bit and just enjoy the space.  We had a ton of fun inviting the dealers in to walk around and view all of the new products!  I had the opportunity to meet so many nice people and enjoyed talking to the dealers about the products and their own stores.

My favorite part of the trip was just being with the Creative Teaching Press team.  Creating a booth together and spending almost every waking moment together is quite the bonding experience!  I feel so lucky to be a part of such a great group of people.  Being away from your family can be difficult, but having good group of friends surrounding you definitely makes it so much easier.

Overall, it was a fantastic trip and I’m already looking forward to next year!

By Melanie R. of Michigan.

Pin It

Comments

  1. It is so AMAZING! You blow me away what you can do, and you crack me up when you said you made it with trash. LOL Lv it & you.
    Melissa

  2. Another job well-done! You are such an INSPIRATION! And I am DYING to know…. where did you find that teal-colored tape dispenser. I must have one for my own classroom!

  3. I love the staged store window bulletin board….so creative! I also love the twisted flower stems. I wonder what I should do for next year??

  4. This is awesome! You are SUPER creative & I really love all of the new CTP products. But I cant decide which to go with. I love lime green & the black & white really appeals to me. My supervisor encourages a natural look with lots of wood, baskets, and real greenery. Any suggestions of a line that would suit both our tastes?

    • ctpmarketing says:

      What about the monkey collection? The wood could come from the vines, add greenery to the vines as well. You could do brown baskets to match the monkeys. Use lime green paper with this collections, since you love that color. It would be super cute!!! :)

  5. Great display..I love the white shelves with shutter sides. Where can you find the white shelves? I bet you made them. Super job..

    • ctpmarketing says:

      Thanks so much, Laurie! Nope. Didn’t make those. They were purchased by CTP a while back, not sure where they got them. They use the shelves for all of their trade show displays. They were originally a wooden color, but were recently painted white for this show.:)

  6. Susan Vincent says:

    I love your displays. Congrats on the award! I was wondering if you also use a binder or slide show on the computer that also shows all your awesome products in use. I’m sure your buyers would be inspired by all the amazing real life applications! These are such great structures for engaging students. I admire your talent :)

  7. How did you make the hanging flowers in the dot on turquoise display? I love those and would love to make those for my classroom!

Speak Your Mind

*